Pepsi Taps Into ‘Dirty Soda’ TikTok Trend With Lindsay Lohan Drinking Pepsi Milk

Topline

Pepsi tapped into a TikTok trend with a new campaign featuring actor Lindsay Lohan promoting “pilk,” or “dirty milk” an uncommon combination of soda and milk that’s been baffling consumers on TikTok in recent months — though its roots go back decades.

Key Facts

Pepsi launched the Christmas-themed campaign on Thursday with the hashtag #PilkandCookies.

The ad features Lohan, who is working on a Hollywood comeback with her Netflix rom-com Falling for Christmas, in which the former child actor is making her first lead performance in nearly 10 years following legal trouble around multiple DUIs.

In a statement Thursday morning, Pepsi Chief Marketing Officer Todd Kaplan said the idea behind the ad campaign comes as a response to the “dirty soda” TikTok trend—a mix of milk and Pepsi repopularized last year by GenZ singer Olivia Rodrigo, who posted herself drinking the concoction.

The drink, however, is far from new—with Laverne on Laverne & Shirley drinking milk Coke as a comfort drink during the show’s run in the 1980s, and some restaurants and ice cream stands referring to the mix of Coke and vanilla ice cream as a “brown cow.”

Kaplan called the combination a longtime “secret hack among Pepsi fans,” saying the campaign is “a great way to unapologetically celebrate the holidays with a new and delicious way to enjoy Pepsi.”

Surprising Fact

In addition to

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LIST: Festive food and drinks to try this year in St. Louis

Check out these festive offerings from St. Louis-area restaurants, breweries and cafes while they last.

st. LOUIS — It’s officially the holiday season in St. Louis, and area restaurants and breweries are showing their holiday spirit with festive food and drinks.

5 On Your Side has made a list of local businesses with winter menu items. Try these seasonal offerings before they’re gone.

4 Hands Brewing Company

This holiday season, 4 Hands Brewing Company is serving up a special adults-only hot cocoa on tap and bringing it to store shelves across the St. Louis area. The Imperial Hot Chocolate Milk Stout is an amped up version of the brewery’s Chocolate Milk Stout that’s infused with hot cocoa powder and marshmallows.

Imperial Hot Chocolate Milk Stout is now available at the brewery on draft and in four-packs of 16oz cans to go AND it’s…

Posted by 4 Hands Brewing Company on Thursday, December 1, 2022

Andy’s Frozen Custard

Andy’s is serving up three holiday-inspired frozen treats this year:

  • Andy Nog – This seasonal shake combines vanilla custard with rich eggnog.
  • Santa Brownie – This treat mixes vanilla frozen custard with hot fudge and candy cane pieces and comes in the form of a Jackhammer or a sundae.
  • Apple Pie – Ordered as a concrete, this treat combines a whole slice of apple pie with vanilla frozen custard. Ordered as a sundae, you’ll get a slice of apple pie topped with vanilla custard and crème caramel sauce.

Clementine’s Naughty

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Bruce Willis keeps it casual as he grabs a drink with friends in Malibu

Bruce Willis keeps it casual as he grabs a drink with friends in Malibu – days after it was revealed his Die Hard co-star Clarence Gilyard Jr. passed away

Bruce Willis was spotted grabbing a drink with friends at SunLife Organics in Malibu on Thursday.

The famed actor – who has stepped back from his acting career after his aphasia brain disorder diagnosis – bundled up in a navy zip-up jacket and a black beanie for the outing.

Bruce’s outing comes just days after it was revealed that his Die Hard co-star Clarence Gilyard Jr. passed away at age 66 following a battle with a long illness

Bruce Willis, 67, was spotted grabbing a drink with friends at SunLife Organics in Malibu on Thursday

Bruce Willis, 67, was spotted grabbing a drink with friends at SunLife Organics in Malibu on Thursday

To wind down and spend some quality time with friends, the 67-year-old Pulp Fiction star wore a white henley shirt and light denim jeans along with a pair of New Balance sneakers.

Gilyard played Theo – an eccentric computer hacker – opposite Willis’ detective John McClane in the 1988 action-thriller film.

Decades later in 2020, he reprized his role as Theo when he appeared with Willis in an Advance Auto Parts video advertising the brand’s DieHard car batteries.

It's chilly outside!  The famed actor bundled up in a navy zip-up jacket and a black beanie for the outing

It’s chilly outside! The famed actor bundled up in a navy zip-up jacket and a black beanie for the outing

The ad featured Theo bringing

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