Pepsi Taps Into ‘Dirty Soda’ TikTok Trend With Lindsay Lohan Drinking Pepsi Milk

Topline

Pepsi tapped into a TikTok trend with a new campaign featuring actor Lindsay Lohan promoting “pilk,” or “dirty milk” an uncommon combination of soda and milk that’s been baffling consumers on TikTok in recent months — though its roots go back decades.

Key Facts

Pepsi launched the Christmas-themed campaign on Thursday with the hashtag #PilkandCookies.

The ad features Lohan, who is working on a Hollywood comeback with her Netflix rom-com Falling for Christmas, in which the former child actor is making her first lead performance in nearly 10 years following legal trouble around multiple DUIs.

In a statement Thursday morning, Pepsi Chief Marketing Officer Todd Kaplan said the idea behind the ad campaign comes as a response to the “dirty soda” TikTok trend—a mix of milk and Pepsi repopularized last year by GenZ singer Olivia Rodrigo, who posted herself drinking the concoction.

The drink, however, is far from new—with Laverne on Laverne & Shirley drinking milk Coke as a comfort drink during the show’s run in the 1980s, and some restaurants and ice cream stands referring to the mix of Coke and vanilla ice cream as a “brown cow.”

Kaplan called the combination a longtime “secret hack among Pepsi fans,” saying the campaign is “a great way to unapologetically celebrate the holidays with a new and delicious way to enjoy Pepsi.”

Surprising Fact

In addition to

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14 Food Gifts for Everyone on Your List

Each year our staff and contributors round up their best gift ideas for cooks, eaters, and the kitchen-curious. Read on for the best food gifts that are sure to please even the pickiest eaters.

Gifting is a minefield. Oft have I given someone a book that they’ve already read or a piece of clothing that elicits a “…cute. Thanks.” But food gifts? No one will ever say, “Do you have a gift receipt? I simply have too much chocolate.” Read on for the best food gift ideas for everyone on your list.

If you live in Taiwan and can eat tropical fruit ripe and out of hand, lucky you. For the rest of us, the next best thing is this staff obsession—Yun Hai’s delectable bags of dried green and Irwin mango, guava, wax apple, and pineapple.


A foolproof gift-giving tactic: Give them something they like, but jumbo-sized. (See: 3 lb. Maldon sea salt tub, giant chocolate pig.) This XL tin of Spanish potato chips dwarfs a gallon paint bucket and can be used for storage—or to house a potted plant—once emptied of its salty, crunchy contents .

Bonilla a la Vista Patatas Fritas


It’s a great year for large-format Spanish snacks. Presented on a ham stand and served with a magnum of cava, this whole leg of Serrano ham is the centerpiece of a holiday party that I would very much like to be invited to. Cradled in my lap and paired with sherry, a sharp Opinel, and Netflix, it’s

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What binge drinking really does to your body

Today, the amount of binge drinking that goes on in middle age is, Angus suggests, pretty comparable to rates among our younger colleagues. Because for your big night out to qualify as a “binge”, you need only sink six units if you’re a woman (that’s two large glasses of wine or a couple of strong cocktails), or eight units if you’re a man (about three pints of cider, four of normal strength beer or five bottled beers).

The other thing to be aware of is that one size does not fit all. “I really think the definition of binge drinking should be different for older adults,” says Tony Rao, visiting researcher at King’s College London. “We currently have the same definition of binge drinking for a 20-year-old as we do for a 70-year-old, and that’s not good for public education or health.”

Susan Laurie, who delivers workplace webinars on mindful drinking, agrees. “Once I hit 40, the impact of alcohol really cranked up a gear or three,” she says. “The older you get, the less forgiving your body and mental health are. My ‘hangxiety’ – those anxious feelings the morning after – would be sky-high.”

The danger of midlife bingeing

“The fancy name for the problem here is ‘zero-order kinetics’,” says Rao. “Basically, no matter how much you drink, your liver will always process it at the same rate.”

That rate is roughly one unit an hour. “If you have binged on eight units of alcohol, it’s only going to

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