The Restaurants With the Most Loyal Customers

Culver's ButterBurger

Photo: James Andrews1 (Shutterstock)

Being enthusiastic about a restaurant is not the same as being loyal to it. I had an absolute blast the last time I ate at Applebee’s, and I fondly recount the pulled pork nachos to anyone who will listen. But am I loyal to Applebee’s? No. I haven’t set foot in an Applebee’s in 12 years. Consumer loyalty is a hard thing to measure, but market research firm Datassential decided to put the question to consumers themselves, asking the definitive question: Which restaurants do you go out of your way to patronize, even when they’re not the most convenient option ? Using that data, Nation’s Restaurant News has compiled the top 24 chains with the most loyal customers.

What’s notable about this list isn’t just the two dozen restaurants that comprise the rankings, but the chains that have fallen off the list since last year. NRN notes that Five Guys, Starbucks, and even Chipotle failed to make the list in 2022. This makes a kind of sense, since the most habitual customers of those chains are most likely to be in a dense urban area where convenience and frequency of use are evenly distributed matched. It’s the stuff you have to make a track for that demonstrates greater overall loyalty.

Here are the top five most beloved chains, by Datassential’s metrics, and the percentage of consumers that reported being loyal to each:

5. In-N-Out Burger (58%)
4. Culver’s (58%)
3. Jet’s Pizza (59%)
2. Chick-fil-A (60%)
1. Papa Murphy’s Pizza (61%)

Several other heavy-hitters rounded out the top 10, including Jersey Mike’s (America’s fastest-growing restaurant chain), Red Lobsters (home of the Endless Shrimp), and Whataburger (purveyor of the best ketchup).

While you might have expected something with the more obvious name recognition to take the number-one spot, the dominance of Papa Murphy’s Pizza isn’t actually all that surprising. Pizza is, after all, a crowded landscape, and the big four chains—Domino’s, Pizza Hut, Little Caesars, and Papa Johns—offer only a slightly different product. A brand that sets itself apart can really endear itself to its customer base, and Papa Murphy’s take-and-bake pizzas are a differentiator in the market. (Consumer loyalty toward Jet’s Pizza only underlines this point, since it’s the one chain known for the unique Detroit-style pizza.)

If the top five loyalty-inducing chains demonstrate everything, it’s that having a signature menu item is integral to staying top of mind for consumers, even when they’re not in the immediate vicinity. Culver’s is the home of custard and ButterBurgers. In-N-Out is all about Animal-Style. Chick-fil-A? It goes without saying. The point is, none of these restaurants are trying to be everything to everyone. Loyalty is something that’s built up over time, and offering a curated menu that never loses sight of its core customers is the way to get there.

Damn, I really should go back to Applebee’s.

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15 celebratory restaurants and bars in Dallas

As we jog toward the busiest time of the year, this month’s Hot List will add a special theme: celebratory restaurants and bars in Dallas. These spots are wonderful gathering places to celebrate a successful year, toast a friend, remember a birthday or anniversary, and get into the holiday spirit.

Bring one person, bring 10 — all of these places offer a dash of delight to a hectic season.

We’ve chosen to limit the list to Dallas only, to keep it concise. Email [email protected] if you want a celebratory restaurant recommendation in another North Texas city.

Apothecary

on Greenville Avenue in Dallas

Apothecary is a speakeasy that we called "Dallas' most impressive date-night spot" when it...
Apothecary is a speakeasy that we called “Dallas’ most impressive date-night spot” when it opened in July 2021. (Smiley N. Pool / Staff Photographer)

Dip into one of Dallas’ most interesting cocktail bars, Apothecary on Greenville Avenue. It’s a dark and mysterious place, often chosen as an after-dinner cocktail spot, although the Apothecary serves ambitious bar snacks if you’re hungry, too. Cocktails can be playful, like the Toomami that’s made with cereal milk and dark rum. They can also be peculiar, like the Kimchini that’s made with kimchi-infused vodka, mushroom soy and gochujang. End with the Candelabra dessert: a trio of candles that are lit on fire. You blow out the candles, then eat them. It’s a fun party trick.

The Apothecary is at 1922 Greenville Ave., Dallas. It’s open Tuesday through Sunday, evenings only. Walk-ins are available, but it’s better to make a reservation.

Brass Ram

in downtown Dallas

Brass Ram in downtown Dallas was created by Dallas restaurateur Nick Badovinus.  You know his...
Brass Ram in downtown Dallas was created by Dallas restaurateur Nick Badovinus. You know his restaurants: Neighborhood Services, Desert Racer, Town Hearth, Montlake Cut and more.(Liesbeth Powers / Staff Photographer)

My No. 1 place in Dallas to celebrate anything right now is Brass Ram, Nick Badovinus’ new prime rib restaurant in downtown Dallas. He’s managed to make a giant cut of sexy meat while you load up on mac and cheese, French onion soup, steak frites and crab cakes. Toss in a plate of $41 lobster bucatini or a $27 burger, because hopefully someone else is paying, right? Brass Ram is expensive, opulent and a hell of a good time. It’ll be one of the toughest reservations to get this season.

Brass Ram is at 2130 Commerce St., Dallas (on the second floor, above the National Anthem). Reservations are recommended. Call 469-677-6170 Tuesday through Saturday between 2 and 5 pm, or email [email protected].

‘Opulence’ is the word for the new prime rib restaurant in Dallas, Brass Ram

Carbone’s Fine Food and Wine

near Highland Park

Italian-American dishes like tortellini and Italian sausage with vodka sauce or...
Italian-American dishes like tortellini and Italian sausage with vodka sauce are at Carbone’s Fine Food & Wine in Dallas until the end of 2022. Then the restaurant gets remodeled and renamed. However, some of the favorite dishes will stick around.(Nathan Hunsinger / Staff Photographer)

You’ve likely heard by now that Carbone’s Fine Food & Wine on Oak Lawn Avenue will close in Jan. 1, 2023. After an elaborate food fight between Carbone’s and the new Italian restaurant Carbone, the smaller, local company has agreed to take a knee. Owner Julian Barsotti plans to close, then reopen his Italian restaurant — exactly the same spot, similar menu — in spring 2023, with a new name. Get to Carbone’s before New Year’s Eve for Sunday-night gravy. You won’t regret it in early 2023, when you’ll have to go without.

Carbone’s Fine Food and Wine is at 4208 Oak Lawn Ave., Dallas. Call for reservations: 214-522-4208.

Custom Meats

in University Park

Custom Meats opened in University Park a few weeks ago.
Custom Meats opened in University Park a few weeks ago.(Brandon Wade / Special Contributor)

Home cooks, here’s one for you: Custom Meats is a new specialty butcher shop on Lovers Lane near the Dallas North Tollway. Stop in for your family’s typical steak order — it’s a rib-eye for him, a filet for me, in my house — or ask the knowledgeable butchers about a more interesting cut. They also sell house-ground hamburger meat, beef tallow, duck eggs and raw dog food.

Custom Meats is at 4333 Lovers Lane (near the Dallas North Tollway), University Park.

Delucca Gaucho Pizza & Wine

in the Dallas Design District

Bonus: Delucca also has restaurants in Fort Worth, Plano and Southlake

Doesn’t matter your age, if you like pizza, you’ll enjoy Delucca. (And if you don’t like pizza, first, why?) There’s no need for a dinner menu at Delucca because servers bring around lobster bisque, salad, meatballs and slices of pizza for a flat fee of $24.50 per person. It’s like a buffet, but you never have to get up. A bottomless pizza party, if you will. i love it.

Delucca Gaucho Pizza & Wine is at 1628 Oak Lawn Ave., Dallas. Reservations are not required, however consider them for larger parties.

Double

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YOOBIC Communities Give Retailers and Restaurants a Secret Weapon to Combat Employee Turnover

Frontline employee experience software pioneer unveils brand new features to boost morale, build a culture of community, and keep employees engaged

NEW YORK and LONDON and PARIS, dec. 6, 2022 /PRNewswire/ — YOOBIC, the innovator of the all-in-one Frontline Employee Experience Platform, today announced the launch of YOOBIC Communities, a powerful expansion of the YOOBIC app designed to enable companies with frontline workers to drive engagement and give employees a shared space to build collaboration, camaraderie, and a sense of common purpose. The feature launch cements YOOBIC’s place as the premiere Frontline Employee Experience Platform (FEXP) for today’s most demanding distributed enterprises.

YOOBIC’s game-changing mobile app is already trusted by 350 global brands including top retailers and restaurants such as Levi’s, francesca’s, Lacoste, Boots, BurgerFi, and Lidl. The Communities feature empowers frontline teams to easily create common-interest networks and design and launch their own micro-communities within the organization. The result: organic team building based on meaningful friendships and rich new opportunities for mutual support, collaboration and innovation.

With employers still feeling the impact of the Great Resignation and broader labor shortages, YOOBIC Communities offers an important tool to create engagement and boost employee retention. According to Gallop’s State of The Global Workplace 2022 report, only 21% of workers are engaged at work. Research shows that employees want to feel like they belong and they are part of something bigger than themselves. That is exactly what YOOBIC’s Communities feature delivers—giving frontline teams a real stake in their organizations and the ability to shape and take ownership of their company’s culture.

“We have really transformed the way we work at Francesca’s with YOOBIC,” said Sarah Brown, director, field training and guest experience. “YOOBIC was a critical tool to transition from email and streamline communications with our store teams. We really love the Communities feature. It’s another layer that brings our team together in a meaningful way and it has been a game-changer.”

YOOBIC Communities is an engagement-driving tool for a generation of digital-native workers raised on social media. The results have been striking. In the Beta test group, weekly logins increased by 33% per user. Employees were also markedly more involved with the platform: Communities drove 43% more engagement than the top-down digital Newsfeed, which already achieved great results. These numbers show targeted engagement and employee experience are drivers in the adoption and use of digital tools for frontline workers.

“We strive to build a family unit at francesca’s,” said Katie Kepic, district team leader, francesca’s. “We want a strong sense of camaraderie and community when it comes to peer-to-peer engagement. Our teams are utilizing YOOBIC Communities to embrace our districts and be inclusive. Everyone can get to know each other and celebrate all things francesca’s throughout the day in the app. It’s given us the ability to transition away from email and really create a place of support and engagement for our teams.”

“At YOOBIC, we know that meaningful employee engagement is the key to boosting employee morale and performance—as well as the agility, resilience, and profitability of the organization as a whole. The Community feature was designed to organically elevate that engagement and bring frontline teams together in a powerful and effective way,” stated Fabrice Haiat, YOOBIC CEO and co-founder. “Our app is the critical space where workplace orchestration meets employee experience, and as the category-defining FEXP innovator, we’re determined to keep pushing the boundaries of what’s possible for the success of our customers.”

About YOOBIC

YOOBIC is an all-in-one frontline employee experience platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work—all in one place. With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 350+ companies around the world including Boots, BurgerFi, Lancôme, Lacoste, Levi’s, Logitech, Peloton, Puma, and Vans trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve customer experience . To learn more about YOOBIC, visit www.yoobic.com or follow us on LinkedIn.

To learn more about Communities and the YOOBIC app, join our webinar on Tuesday, December 13, 2022at 12:00pm EST here: RegisterNow

Cision

Cision

View original content:https://www.prnewswire.com/news-releases/yoobic-communities-give-retailers-and-restaurants-a-secret-weapon-to-combat-employee-turnover-301696085.html

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