Slider Image 1 Content
Choose best, Choose tasty
Here you can showcase the x number of Featured Content. You can edit this Headline, Subheadline and Feaured Content from "Appearance -> Customize -> Featured Content Options".
The fear of alienating customers may be keeping independent restaurants from increasing prices.
As they struggle to balance the need to drive sales, to maintain a high quality of service and to mind their margins, price increases may be the only thing that gives them a fighting chance.
Nomie Hamid, founder and CEO of digital food hall company Virtual X Kitchen, noted in an interview with PYMNTS’ Karen Webster as part of our SMB TV series, which is available Thursday nights at 10 pm and is presented in partnership with PayPal, that many small restaurants are underestimating their ability to raise prices.
“I have been to numerous mom-and-pop restaurants, and I love going to them and supporting them, and when I look at their pricing, I am just amazed at how inexpensive it is,” Hamid said. “But then I see that they’re working on very extreme skeletal shifts, where they have only two or three people working … where they could use other bodies. But why aren’t the other bodies there?”
He added that the “fear factor” of losing customers is keeping them from implementing the price increases they need to give them room within the budget to keep the restaurant staffed. Hamid shared that, in his own business, it was his employees who recommended raising prices, and the benefits were significant.
Jordan Boesch, CEO of restaurant team management platform 7shifts, agreed in the same conversation that staffing needs to be the top priority, adding that soliciting regular feedback from employees is key to keeping everything on the right track.
“Focus on fixing your foundation, and then continue to build the next story in your house,” Boesch said.
Why It Matters
Independents may be worried about how raising prices would affect their customers’ relationships with the restaurant, but the impact of staffing issues on diner loyalty could take its own toll.
Research from the 2022 edition of PYMNTS’ Restaurant Readiness Index, which drew from a survey of more than 500 managers of quick-service restaurants (QSRs) and full-service restaurants (FSRs) across the country, found that about one in three restaurants reported that their level of service had decreased as a result of staffing issues. Additionally, 29% said that they had not been able to open as many tables as they could, which translated to missed sales opportunities.
Yet, despite these challenges, many restaurants have been absorbing much of the inflation with which they are faced. Data from the US Bureau of Labor Statistics (BLS) Consumer Price Index for All Urban Consumers (CPI-U) found that, while food prices were up 11.2% year over year in September, restaurants’ menu prices only increased 8.5%.
What a Flex
One of the ways that restaurants can handle their labor challenges, in addition to raising menu prices, is by looking for alternative work models.
Boesch said one of workers’ top priorities right now is flexibility, opening up new possibilities for employment.
“We are seeing people working multiple jobs in other industries and taking up gig work elsewhere as well, so it’s not just full-time and part-time work,” Boesch said. “There’s full-time, part-time and almost a third category, which is flex/gig work.”
He added that this latter category is “such an important aspect of the future,” noting that 7shifts’ network can help match qualified workers to restaurants for these kinds of shifts.
He explained that this kind of staffing is more complicated than, say, finding an available Uber driver, given that different restaurants require different training and skill sets, such that more factors go into which gig or flex worker is right for a given shift. Consequently, he said that “to be successful,” the restaurant industry needs to view this kind of labor model as “a matching opportunity.”
Keeping It in the Family
On the flip side, Hamid has seen value in just the opposite kind of work, investing in employees over a long period of time and building connections with them.
He noted that Virtual X Kitchen is next to the campus of The University of Maryland, College Park. As such, in addition to the full-time staff who have worked at the company “for a very long time,” Hamid becomes a mentor to the high school and college students who work part time.
In turn, these relationships yield long-term value for the company. Hamid stated that during busy periods, such as during the holiday season, former employees often step in to help.
“Anybody who has worked for us and [then moved onto] … other things and what not, has always said, ‘If you ever need help, call me,’” Hamid said. “So, I actually call them all the time.”
He explained that he’ll pay them extra, let them know the details of the shift, and if they are around, they will often come.
And the strongest incentive drawing
Diet-related chronic disease is the perennial number one killer in the United States, responsible for more deaths than Covid-19 even at the pandemic’s peak. Yet we cannot manage to define this as a “crisis”. In fact, our response is lame: for decades we’ve been telling people to “eat better”, a strategy that hasn’t worked, and never will.
It cannot, as long as the majority of calories we produce are unhealthy. It is the availability of and access to the types of food that determine our diets, and those, in turn, are factors of agricultural policy. For a healthy population, we must mandate or at least incentivize growing real food for nutrition, not cheap meat and corn and soya beans for junk food.
As omnivores, humans have choices, but most choices available to Americans are bad ones. Literally: 60% of the calories in the food supply are in the form of ultra-processed foods (UPFs, or junk food), which are the primary cause of diet-related diseases. That means almost no one can make a “good” choice every time, and many of us can barely make good choices ever.
And it’s not enough to say “eat plant-based”, because most junk food is actually made from plants; the future of food, especially when you add environmental factors, is plant-centric but minimally processed – plants in close to their natural form, in diets that resemble those eaten traditionally by almost everyone in the world until the 20th century. To make that happen, we must address the functioning of the entire food system.
Government mandates around public health, environmental protection and even literacy can yield desirable results: laws or regulations around seat belts, tobacco, light bulbs, recycling, public education, have all improved public welfare. Yet no such efforts have been made in diet, where the mantra of “behavior change” stands in for good policy.
Junk food and meat are both damaging, but must be considered separately: The case for reducing the consumption of junk food rests in part on the fact that UPFs dominate the calorie supply of industrialized nations, and that diet-related diseases (diabetes, heart disease, a dozen cancers) kill around 600,000 Americans per year. (By contrast, at current rates, Covid-19 will kill 100,000 people in the US next year.) Increasingly, studies show that it isn’t simply “sugar” or “inflammation” or “saturated fat” that causes these diseases, but rather a still-to-be-determined combination of factors inherent in UPFs.
We can reduce the consumption of junk food quickly with better labeling laws, taxes on the most aggressive offenders (especially sugar-sweetened beverages) and limits on selling junk food on government properties and to minors. All of these are being explored in various municipalities in the US and even countries abroad.
While eating meat itself isn’t necessarily unhealthy, producing 10 billion animals per year – in the US alone – for consumption has devastating effects on our health and environment. Negative effects abound: astronomical land and resource use, greenhouse gas generation, antibiotic exposure and resistance and the environmental damage and carcinogenic impact of factory farms themselves. Unprocessed food from the plant kingdom is less expensive, less damaging and in countless ways healthier than industrially produced meat.
Although some are in favor of outlawing meat, it’s important to move beyond a fetishization of “animal protein” as critical to human health (it is not), and to acknowledge that meat consumption in industrial nations must be reduced. We can begin doing this by making production less damaging (Senator Cory Booker’s recent Industrial Agriculture Accountability Act would do this), which would reduce both yield and consumption.
Good moves here include restricting the barely regulated use of antibiotics in animal production; reducing monopolistic practices and supporting small farms, as well as local and regional production and consumption; limiting the (currently almost unregulated) emissions produced by factory farms; and defining and penalizing the kind of animal cruelty accepted as “routine” in factory farms.
Of course, meat production would also be curbed by encouraging the growing and consumption of what the US department of agriculture calls (without irony) “specialty products” – fruits and vegetables. The more land that produces other crops than corn and soya beans (mostly used for producing UPFs and animal feed), the less meat and junk we’ll eat. This could be accomplished first by emphasizing subsidies to encourage the growing and sale of real foods, and by making sure that those food programs receiving federal dollars promote truly plant-forward eating.
Rectifying the gross historic injustices in the US land distribution, which has historically been disadvantaged or shut out farmers of color, women and queer farmers, and encouraging new farmers to grow good food well, is also a critical step.
None of this is, as critics argue, a return to more primitive methods of farming, but a recognition that a blend of modern
A Starbucks barista went viral on TikTok after claiming that customers thought the “medicine ball” drink would cure diseases.
The video was uploaded by user Fanta (@justfantaaa) who typically posts content about his job as a barista at Starbucks. In her recent clip, she issued a public service announcement for the popular “medicine ball” drink to her 286,000 followers.
In the video, Fanta stands behind the counter, making two drinks, opening bags of tea and putting them into cups. She vents her frustration in the text overlay, reading, “Medicine Ball mfs think this drink will cure every disease they have ever known.”
In the caption, she wrote, “IT WILL NOT, GO SEE A DOCTOR.”
The customer-favorite “medicine ball” is actually a tea called the honey citrus mint tea. The ingredients for this drink are made from Citrus Mint, Peach Tranquility, herbal tea, hot water, steamed lemonade and honey. The drink is dubbed the “medicine ball” due to being soothing, described as a tea “that comforts from the inside out,” according to Starbucks which “can evidently relieve cold and flu symptoms,” per StarbMag. It doesn’t, however, contain actual medicine.
@justfantaaa IT WILL NOT, GO SEE A DOCTOR😭😭 #starbucks #fyp #barista #viral #medecineball ♬ original sound – Jakara
With the video amassing more than 5 million views as of Saturday, fellow Starbucks baristas shared their experiences with customers ordering the “medicine ball.”
“I told this guy we were out of the mint bag but can sub it he will ask will it still have the medicine in it I h8 that drink sm,” one viewer shared.
“I had someone ask for a medicine ball with extra medicine,” a second wrote.
“Someone came through and asked what medicine is in the medicine ball,” a third said.
“people deadass tell me to put extra medicine on it and get mad when I explain it has no medicinal properties,” a fourth echoed.
Other Starbucks customers shared how the drink helped them when they were sick.
“But in all honesty this is the only thing that made me feel better when I had Covid I ended up just buying the stuff to make it at home,” one person commented.
“When I had COVID this was all I wanted!! Don’t like making them don’t work there it’s seems so simple to make,” a second agreed.
“It’s just so soothing on a sore throat and stuffy nose!!! Been drinking these all week as I have been sick!” another said.
Several users, however, were miffed at being called out by the barista, saying the name shouldn’t matter so much.
“Honest question. Why do some baristas act like I’m asking for the cure to aging when I ask for a medicine ball?” a user asked. “Do they just don’t want to make it, cause I just like the flavor.”
“Starbucks workers hate their job so bad LMAO!it just tastes really good! If they hate when we say medicine ball how do we order it differently then???” another wrote.
However, several users pointed out it probably had to do more with the legality of the name than simple convenience for customers.
“It’s not they don’t want to pay it’s cause it’s a whole legal thing if they promote it having medicine in it,” a user wrote.
“I worked at Starbucks for a long time and they didn’t name it medicine ball because they could get in legal trouble for it,” another echoed.
One employee agreed, writing, “Sbux legally tells us we’re not allowed to call it a medicine ball bc it doesn’t contain medicine.”
The Daily Dot reached out to Fanta for comment via email and TikTok comment and to Starbucks via email.

We crawl the web so you don’t have to.
Sign up for the Daily Dot newsletter to get the best and worst of the internet in your inbox every day.
*First Published: Dec 3, 2022, 2:27 pm CST
Melody heald