The Global Functional Drinks Market is expected to grow by $57.04 mn during 2023-2027, accelerating at a CAGR of 8.28% during the forecast period

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Global Functional Drinks Market 2023-2027 The analyst has been monitoring the functional drinks market and it is poised to grow by $57. 04 mn during 2023-2027, accelerating at a CAGR of 8.

New York, Dec. 06, 2022 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Functional Drinks Market 2023-2027” – https://www.reportlinker.com/p03767900/?utm_source=GNW
28% during the forecast period. Our report on the functional drinks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new product launches, health benefits of functional drinks, and increasing consumption by millennials.

The functional drinks market is segmented as below:
By Product
• Energy beverages
• Functional fruit and vegetable juices
• Sports beverages
• Prebiotic and probiotic drinks
• Others

By Application
• Health
• wellness
• Weight loss

By Geographical Landscape
• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the growing popularity of e-commerce as one of the prime reasons driving the functional drinks market growth over the next few years. Also, the use of functional drinks as mixers in other drinks and increasing demand for organic juices will lead to resizable demand in the market.

The analyst presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the functional drinks market covers the following areas:
• Functional drinks market sizing
• Functional drinks market forecast
• Functional drinks market industry analysis

This robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading functional drinks market vendors that include Archer Daniels Midland Co., Clif Bar and Co., Danone, Glanbia Plc, Gujarat Cooperative Milk Marketing Federation, Kerry Group Plc, Keurig Dr Pepper Inc., Kruger GmbH and Co. KG, Lifeway Foods Inc., Monster Beverage Corp., Nestle SA, Otsuka Holdings Co. Ltd., PepsiCo Inc., Probi AB, Red Bull GmbH, Suntory Beverage and Food Ltd., The Coca Cola Co., The Kraft Heinz Co., and Yakult Honsha Co. Ltd. Also, the functional drinks market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research – both primary and secondary. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Read the full report: https://www.reportlinker.com/p03767900/?utm_source=GNW

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Staff shortages see UK restaurants struggling to cope with Christmas season | restaurants

Turning down party bookings over the Christmas period is the last thing a restaurant owner wants to do. But that is the harsh reality for the Rattle Owl, an independent restaurant featured in the Michelin Guidewhich, like the vast majority of hospitality businesses, is suffering from a shortage of staff and having to make compromises.

“We used to be able to do 26 (people for a Christmas party booking) but we absolutely can’t do that now. The max we can do now is 10,” said the York restaurant’s owner, Clarrie O’Callaghan.

The shortage means that anyone who called to make a reservation for a larger number of people has already turned away.

“Independent restaurants are all in the same boat: we’re having to limit numbers to ensure customers get the best service.”

The restaurant has five chefs and six front-of-house staff, but needs one or two more chefs and two more front-of-house workers. It is not alone in suffering what is being called an “existential threat” to the hospitality industry.

London celebrity chef Jason Atherton last month said he will have to close restaurants in the new year because a third of his posts at his restaurants are vacant. Tom Kerridge, Rick Stein, Angela Hartnett and Raymond Blanc have also all raised their voices in support of training and recruiting more hospitality workers.

Other restaurants are making compromises over who they hire. One restaurateur said they were training front-of-house staff to do kitchen work, which is not ideal, as well as hiring international students, who are allowed to work 20 hours a week.

Last month, a group of hospitality organizations wrote to the Secretary of State for Work and Pensions calling for “urgent intervention” in what was becoming a “perfect storm” that would force businesses to close.

In the joint letter to Mel Stride MP, UK Hospitality, the British Beer and Pub Association (BBPA), British Institute of Innkeeping (BII), the Institute of Hospitality and charity Springboard, wrote that the recruitment crisis was causing “an existential threat to our industry”.

“This is not a problem facing just one type of venue or hospitality business, it is a universal issue, and it is critical because brilliant, passionate people are the lifeblood of hospitality,” the letter said.

Emma McClarkin, chief executive of the BBPA, said the vacancy rate in the hospitality sector stands at 11%, compared to the UK average of 4%, and this is costing the industry £22bn a year.

“It is stark that hospitality is struggling to attract the people we need,” she said. “Obviously, we’ve always had a problem getting enough chefs in the kitchen. That was the case even pre-pandemic, but now we’re struggling to even get people to come in to do front of the house; it was never a problem before. And this is going to have an impact on Christmas.”

McClarkin said that during the pandemic many staff from overseas left and had not returned, this was especially the case with EU workers, who no longer had freedom of movement to the UK.

She said the uncertainty caused by the various lockdowns, where businesses were forced to close at short notice, had also seen staff leave the industry.

“We’re seeing people who also moved away (from the industry) because they were worried about long-term security. So they’ve gone off to work for, maybe, Amazon or a delivery company, or maybe work in a supermarket or retail environment, where they feel that they are able to sustain an income.”

The organization estimates that pubs are losing 16% of sales because of staff shortages.

“It’s the difference between a business making it and not making it. That’s how difficult it is. We’re in a ‘cost of doing business’ crisis, as well as a cost of living crisis.”

Pubs are now closing at a rate of 50 a month, compared to 30 a month at the beginning of the year. Last month, it was revealed that restaurant closures increased by 60% after the pandemic, with 1,567 insolvencies over 2021-22, up from 984 during 2020-21, according to a study by the consultancy Mazars. The figure includes 453 over the past three months, up from 395 in the previous quarter.

McClarkin said: “We’re expecting that to get worse over the coming months, so we really need to have a great Christmas.”

The hospitality industry is running a joint campaign called Hospitality Rising to encourage people to take up jobs in pubs, bars, restaurants and cafes. McClarkin said: “A job in a pub is not just a stop gap, it’s an opportunity to progress quickly into a long career where you have a lot of fun. There’s never a boring moment in hospitality.”

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A video game about a South Indian immigrant’s story one recipe at a time

When Abhi, the creator behind Venba, started narrating the story of the upcoming Nintendo Switch title, it was clear that there was much more to this cooking game that explores Southern Indian cuisine. It’s a story that centers around the Tamilian Venba who left India and made a life in Canada, the sacrifices she made to raise a son in a foreign land along with her husband Paavalan with little resources, and held the family together despite the odds. Venba’s story is told over several years as she restores her mother’s recipe book and teaches her young son how to cook.

“Cooking becomes very essential because you are trying to say everything that’s unsaid through food,” Abhi, 28, told indianexpress.com in a video call from Canada. “I thought it would be interesting to explore what if we made a cooking game that had South Indian dishes along with a story about a Tamilian Indian family living in Canada,” he says.

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The indie game is currently in development for Nintendo Switch and PC and is scheduled to launch in Spring 2023.

For years, in popular culture, especially in movies and TV shows, immigrants from the South Asian diaspora, were either stereotyped or underrepresented. Venba tries to cast immigrants in a new spotlight on many Asian populations’ experiences in Canada and the US.

The character of Venba is central to the narrative. (Image credit: Visai Studios)

Channeling the personal

Although there have been popular cooking games like Cooking Mama, no one has so far tried to communicate what South Indian food is all about and the local culture on a global map through a video game. Made by Toronto-based developer Visai Studios, the inspiration for Venba comes from Abhi’s personal space and meeting local Tamilian families in Canada while growing up alongside references from movies and music.

Abhi, who was born in Chennai and migrated to Canada with his parents at 12, says he experienced a cultural gap between his generation and his parents while growing up. “In a lot of Tamil households, I found that the kids would forget the language and they would speak English at home. So to me, that kind of inequality in that relationship is what I wanted to talk about in the game.”

The premise for the game is that when Venba immigrated to Canada he brought his mother’s recipe book with him which was damaged during the trip. Every time you cook a dish, you see the recipe but you only see part of it. The rest of it is torn apart. As a player, you have to use clues from the recipe to put things together and cook dishes in a certain way. “To me, cooking is more like a puzzle and I tried to incorporate the same in the game,” Abhi says.

Abhi says he spent a lot of time researching the food and recipes, even though he himself cooks local Tamilian cuisine at home. “As I researched this game, I realized how much depth and knowledge there is in our cuisine and how much history is attached to it,” he says, adding that a lot of people will be encountering these recipes for the first time so it was very important to get it right.

Venba is different from popular cooking games.(Image credit: Visai Studios)

A peek into Venba’s life

The game frequently boasts narratives that rely on the settings of the home, and as a result, players get a glimpse of Venba’s life whether it’s the calendar hanging on the wall which is a Tamilian thing to have or a room filled with books since Paavalan was a writer. “I didn’t want to show stereotypical items as portrayed in movies. I just looked at what my house was or my friend’s house looked like.”

The story is told from the perspective of Venba, with the most basic plot. Venba was a math teacher before he migrated to Canada. But when she moved to Canada, she felt a lot of guilt for leaving India behind. She couldn’t get a full teaching job and instead had to work as a part-time teacher. After having a son, he started to resent moving to Canada and having a new life far from India. “She had to go to Canada, not because she wanted to, but because there were some circumstances in her life,” describes the lead protagonist [Venba] and her struggles to adjust to a new country.

Much of the media attention has been focused on the younger Asian American population. But Abhi feels his parents’ generation’s struggles were not shown properly or at times were completely sidelined. “The game sheds light on what their struggle might be and what they might be thinking,” he says. “She [Venba] is like an amalgamation of

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