What Is “Pilk” and Why the Strange Beverage Has Gone Viral on TikTok

  • “Pilk” has been a fascination online for years, and is popular among South Asian communities.
  • The drink went viral on TikTok this week after Lindsay Lohan drank it in a Pepsi ad.
  • Soon, the milky, carbonated beverage was everywhere on TikTok.

Some people will try anything for viral fame — including Pilk.

The drink, which is sometimes referred to as “dirty soda,” has been an internet fascination for years, but became a TikTok trend in the last week following a Pepsi advertisement where Lindsay Lohan drank the half-Pepsi, half-milk mixture. Multiple hashtags for the drink, which has met with both enthusiasm and enthusiasm, have garnered a cumulative 40 million views on the platform.

Many of the videos consist of creators pouring Pepsi into a glass of milk and then sharing their reactions. Some of the clips begin by stitching a cut from the “Pilk and Cookies” Pepsi advertisement, in which Lohan sits in front of a Christmas tree sipping a glass of the drink.

A lot of the most popular videos claim the drink tastes good. The influencer Brooke Barry has made multiple videos showing her creating and drinking Pilk that have garnered millions of views.

“If Lindsay Lohan drinks it, I drink,” Barry said in the first video.

The trend has gone beyond English-language creators and found popularity in Spanish- and French-speaking circles on the platform, too.

There are also some creators who scored the drink after tasting it. One especially apprehensive user said the drink was not for him. Another creator made two versions of the trend — one with regular Pepsi and one with diet Pepsi — but said it was a disgusting drink either way.

“If I was forced to swallow this, I could,” the creator, who goes by the name “Mr. Teddy Bear,” said in the video. “I’m not going to finish either one of these.”

The advertisement — and the initial reaction from creators trying the drink for the first time — has received some backlash online because a version of the drink was already popular in South Asian communities. Commonly known as “doodh soda” the drink mixes various sodas with milk and is widespread in India and Pakistan, according to Bon Apétit.

Videos and posts featuring internet users drinking “Pilk” date back years. There have been several variations of the trend online, including creators making “pilk cheese” or using other sodas like Fanta instead. The beverage had a mini-moment on Reddit during early 2020 after a user said it was a delicious drink on the “Unpopular Opinions” subreddit and earned over 16,000 upvotes.

“A lot of people looked at me like I’m some psychopath,” the user wrote, “but once they tried it out of curiosity, they liked it as well.”

“Pilk” is the latest in a long line of bizarre food and drink trends on TikTok, which has seen everything from Cheetos topped with ranch dressing to frozen corn syrup gain traction.

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‘Shockingly unimpressed’ judge orders prison for man who killed girlfriend with spiked drink

A man found guilty of manslaughter after his girlfriend died from a drug he put in her drink was sentenced Tuesday in 3rd District Court. (Yukai Peng, Deseret News)

Estimated read time: 5-6 minutes

WEST JORDAN — Stacey Buchanan’s four kids had to grow up fast when she died unexpectedly in 2016 from a drink her boyfriend spiked with methamphetamine.

Aaliyah Angelique, Buchanan’s oldest daughter, told the court on Tuesday that she and her siblings were split up and sent to live with different family members, some of whom they barely knew. Angelique was close to graduating from high school at the time, and had been looking forward to sharing the occasion with her mom; when, suddenly, she was ordering flowers and doing her mom’s hair and makeup for the funeral.

Angelique said the months after her mother’s death were absolutely difficult. She couldn’t leave the house for work and school and she struggled eating and drinking, afraid it was all being poisoned. She “self-sabotaged” her relationships out of anger, and at one point was hospitalized with anxiety and panic disorder.

Eventually, Angelique said she gained legal custody of two of her siblings and has since been their sole provider — putting her own plans and dreams on hold to pay for an apartment, car, food, clothes and other expenses.

“I had to abandon my youth … because of one man’s selfish actions and decisions,” Angelique said in a 3rd District courtroom on Tuesday. “I feel as if we all died along with (my mother) that day.”

Angelique’s comments came during the sentencing proceedings for Taylorsville resident Joshua Ryan Bridgewaters, 41, who was found guilty in September of manslaughter, a second-degree felony, and tampering with a witness, a third-degree felony.

Judge L. Douglas Hogan ordered that Bridgewaters serve one to 15 years in prison on the manslaughter charge and one to five years on the witness tampering charge. The sentences will run consecutively, and Hogan will recommend Bridgewaters receive “zero” credit for the time served.

He added that while the parole board isn’t bound by his recommendations, “I don’t believe you deserve credit for any of the time served.”

Bridgewaters spent nearly five years at the county jail as he rotated through different attorneys. His trial was set 10 different times, Hogan noted Tuesday, and all but one of those date changes occurred because Bridgewaters dropped “numerous competent counsel.”

Buchanan was 33 when she died on May 29, 2016. Bridgewaters told police, at the time, that the two were drinking wine when Buchanan started to feel sick. According to the police, Bridgewaters sought help from a neighbor who was a paramedic, but the neighbor later told investigators that by the time he saw Buchanan she was not breathing and her lungs were full of vomit and fluid. Police said Bridgewaters had not called 911, despite his girlfriend’s condition.

Police affidavits said that earlier in the day, Buchanan called her mother, Robin Bingham, “and told her someone had poisoned her drink.” When Bingham was called back a short time later, she said she could hear Buchanan tell Bridgewaters to “stop it” and “stop grabbing my phone,” before Bridgewaters took the phone and told Bingham that everything was fine, according to the court documents.

Bridgewaters contacted a friend who was with them earlier that day and asked what he had told police so their stories would match, the charges state. This made the friend suspicious and prompted him to confront Bridgewaters about what had happened.

Police also found marijuana in Bridgewater’s coat, something he asked his friend to take the blame for because he was on parole and was not supposed to be around drugs, the state charges. Court records show Bridgewaters pleaded guilty in 2007 to aggravated robbery, a first-degree felony.

Bridgewaters was charged in 2017 with murder, a first-degree felony, along with obstructing justice, a second-degree felony, and tampering with a witness, court records show.

During his trial in September, the jury was given the option to convict Bridgewaters of a reduced charge of manslaughter, instead of murder — meaning he recklessly caused his girlfriend’s death but did not show indifference to human life or knowingly create a great risk of death. The jurors found Bridgewaters guilty of manslaughter and tampering with a witness, but not guilty of obstructing justice.

‘A piece of me that I will never be able to get back’

During Tuesday’s sentencing, friends and family members described Buchanan as “a beautiful soul,” “fun to be around” and someone with “such a big heart.”

Bingham, Buchanan’s mother, said Bridgewaters had caused her family to become additional angry by dragging out the proceedings, “keeping us from getting the justice we deserve. … He was still just looking out for himself.”

Wendy Ortega, Buchanan’s aunt, added that Bridgewaters deprived

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Sneaking alcohol on a cruise: 5 reasons you shouldn’t do it even if you really want to

One of the most commonly asked cruise questions is “How can I sneak alcohol on a cruise?” Enjoying a beer or pina colada by the pool, wine with dinner or a craft cocktail as a nightcap are the quintessential cruise vacation pastimes — but the high cost of drinks on board can force budget travelers to consider alternatives. While most cruise lines allow you to carry on a bottle of wine or two, they also forbid passengers from bringing additional beer, liquor or other alcoholic beverages on board.

These policies, while understandable from a business perspective, have led to a black market of sorts, where cruisers purchase contraptions to sneak alcohol onto a cruise ship, either on their person or in containers hiding their true contents. It’s an arms race between creative cruisers looking for illegal ways to smuggle booze and the security teams on board and in port who are deputized to seek and destroy contraband alcohol.

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If you are tempted to sneak alcohol onto a cruise, TPG highly encourages you to rethink your plan and to follow the cruise line rules. Not only is rule-breaking frowned upon, but there are consequences if you get caught. Here are five reasons you might want to skip trying to sneak alcohol onto your next cruise.

Your alcohol will be confiscated

If you are caught smuggling booze on board, port and cruise security staff members have the right to remove the alcohol from your possession, and they don’t have to give it back.

“Any hard liquor, beer, other forms of alcoholic beverage, and non-alcoholic beverages, outside of the exceptions referred to above, are strictly prohibited (in both carry-on and checked luggage) and such items will be confiscated and discarded, and no compensation will be provided,” states Carnival Cruise Line’s contract of carriage, the rules all passengers agree to follow when they book a cruise.

Related: Can I bring alcohol on a cruise ship? A line-by-line guide

Royal Caribbean has a similar policy. “Security may inspect containers (water bottles, soda bottles, mouthwash, luggage etc.) and will dispose of containers holding alcohol,” the line’s online FAQs make clear.

Get caught — and yes, security staff knows where cruisers like to hide their liquor — and your attempt at saving money might become a waste of money if you never see your alcohol again.

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You’ll be called out

Travelers who are brazen enough to flout the rules might not mind being called to account for their misdeeds, but know that it will happen. If your contraband alcohol is discovered on board the ship (rather than at port security), you might get called down to a crew area to ‘fess up to your rule infractions and receive a lecture on the ship’s alcohol policy.

“If your luggage is locked, the lock may be removed by security or, alternatively, the luggage will be held by security until you can be presented for an inspection and any items in question further identified and/or surrendered,” states Princess Cruises’ passenger contracts.

Don’t want to be embarrassed or embarrassed should you get caught? Follow the rules and don’t try to sneak more drinks on board than you’re allowed.

You’ll miss out on the bar scene

JIM HUGHES/NORWEGIAN CRUISE LINE

The fun part of drinking on a cruise ship is checking out all the different bars, sampling classic and craft cocktails and bantering with the bartender or other patrons. If you plan to only drink your own smuggled-in booze, you’ll be relegated to toasting your buddies in your cabin or slinking around dark corners of the ship with a flask. Don’t miss out on the best cruise nightlife simply because you don’t want to pay cruise ship prices for drinks.

Related: 15 best cruise ship bars

You could get kicked off the ship

On a more serious note, smuggling alcohol on board a cruise ship can get you booted off it. This especially applies to minors who get caught sneaking on alcoholic beverages to partake in some underage drinking, or adults who sneak liquor to cruisers under the legal drinking age.

“Guests who violate any alcohol policies (over consuming, providing alcohol to people under age 21, demonstrating irresponsible behavior, or attempt to conceal alcoholic items at security and or luggage check points or at any other time) may be disembarked or not allowed to board, at their own expense,” reads Royal Caribbean’s online FAQs.

You do not want to risk ruining your long-awaited vacation and losing all the money you invested in a cruise just for a couple of drinks.

Related: 6 cruise mistakes that will ruin your vacation in an instant

You’ll miss out on the best beverage package prices

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