Pepsi with milk and cookies? The company wants a new twist on Santa’s treat

Pilk and cookies.

There’s nothing like celebrating the holiday season by leaving Santa Claus with his favorite snack: milk and cookies – with soda.

Pepsi unveiled its latest campaign Thursday, encouraging those who enjoy milk and cookies to add “a surprising and naughty new twist” to it by adding Pepsi to the milk, turning it into Pilk and Cookies.

Todd Kaplan, Pepsi’s chief marketing officer, in a statement insisted the combination has “long been a secret hack among Pepsi fans.”

To help launch the promotion, Pepsi got the help of Lindsay Lohan, who recently starred in Netflix’s “Falling for Christmas” and has been associated with Christmas since her “Jingle Bell Rock” performance in the 2004 film “Mean Girls.”

If you’re hesitant to try the drink yourself, Pepsi offers some recipes for people to try, like “The Naughty & Ice,” which involves mixing whole milk, heavy cream and vanilla creamer into a cup of Pepsi and enjoying it with a chocolate cookie chips. Another recipe, “The Cherry on Top,” uses 2% milk, heavy cream and caramel creamer into a cup of Pepsi Wild Cherry, pairing it with a gingerbread cookie.

Lohan said in a statement she was at first skeptical of the combinations, but she was “amazed at how delicious it was.”

Pepsi is also issuing a #PilkandCookies challenge by having people follow the company on Instagram, Twitter or TikTok and share a video or photo of their Pilk and Cookies creations along with the hashtag. Pepsi will select 25 winners who will win cash. The challenge is open through Dec. 25.

Free McDonald’s for life? Here’s how to get your hands on the rare McGold Card

What’s everyone talking about? Sign up for our trending newsletter to get the latest news of the day

Lindsay Lohan has partnered with Pepsi to promote Pilk and cookies.

What is ‘dirty soda’?

Pilk and Cookies comes as the drink idea known as “dirty soda” – mixing soda with ingredients like cream, half and half and puree – has become an increasingly popular trend.

“Now with the rise of the ‘dirty soda’ trend on TikTok and throughout the country, we thought Pilk and Cookies would be a great way to unapologetically celebrate the holidays with a new and delicious way to enjoy Pepsi this season,” Kaplan said.

The origins of “dirty soda” are unknown, but the trend began to pick up in 2010 when Swig, dubbed the “home of ‘dirty’ soda,” opened up in St. George, Utah. The soda business grew in popularity in a predominantly Mormon area, according to the New York Times, as the church prohibits hot caffeinated drinks such as tea and coffee.

The drink gained nationwide popularity in December 2021 when singer Olivia Rodrigo posted a picture of herself holding a Swig cup on Instagram. Eater reported in April there were over 700,000 mentions of #dirtysoda on TikTok following Rodrigo’s post.

Follow Jordan Mendoza on Twitter: @jordan_mendoza5.

Read More

A Love Letter to Drinking Foods Around the World

THIS ARTICLE IS ADAPTED FROM THE DECEMBER 3, 2022, EDITION OF GASTRO OBSCURA’S FAVORITE THINGS NEWSLETTER. YOU CAN SIGN UP HERE.

When I was a 22-year-old teaching English in Wuhan, China, I spent almost every Saturday night at a punk club in the Wuchang district. The joint never really got going until midnight, by which time the dance floor was sticky with spilled baijiu and the dive bar next door was spilling into the street. By the time I staggered out at the tail end of the night, I was a real mess—but more importantly, I was hungry.

Luckily, Wuhan has a long history of serving excellent food at odd hours. The city’s famous re bro mian (“hot dry noodles”) don’t make an appearance until dawn, but the hawkers grill up the rou chuan—lamb skewers liberally dusted with cumin and chile —had a sixth sense for pulling up right when the revelers were rolling out.

Although originally from Xinjiang province, the skewers are popular around China, especially in Beijing (where they’re known as chuan’rwith the hard Beijing r). They’re great as a snack at any time, but at a certain point in the night, the alchemical combination of charred animal fat, smoke, spices, and salt is nothing short of transcendent.

Cumin-dusted grilled lamb skewers.
Cumin-dusted grilled lamb skewers. Kyoko Uchida / Alamy Stock Photo

Science has told us that nothing can really save you from a hangover, but certain foods definitely seem to help—or at least feel destined to pair with booze. After I moved to Bangkok, I swapped the chuan for hoy tod (an oyster slathered omelet with hot sauce), gai tod hat yai (shatteringly crisp fried chicken), and bowls of kuay teow reua (“boat noodles” made fragrant with star anise and rich with pig’s blood). In Berlin, my order became ein Doner mit allesthe kebab born in the city’s Turkish-German diaspora, served with all the fixings.

Even since moving to New York, my late-night eats have shifted with neighborhoods and boroughs. I never got the appeal of New York–style pizza until I moved around the corner from a slice shop that stays open until 4 am

A hawker selling fried chicken in Krabi, Thailand.
A hawker selling fried chicken in Krabi, Thailand. Perry van Munster / Alamy Stock Photo

While living on Mott Street, in the heart of Manhattan’s Chinatown, my nights ended in tangles of taxi-yellow lo mein topped with Cantonese-style roast duck or once, in a memorable (but delicious) misorder based on a drunk friend’s attempt at Mandarin , a platter of garlicky snails in a subterranean dining room.

Because the neighborhood was hit so hard financially during the pandemic, many of Chinatown’s iconic after-hours spots are now closing early. As grateful as I am to see them still there, it hurts to imagine that those feasts in the liminal space before sunrise might be gone.

Because so many cities have their own drinking foods, powerful, Pavlovian connections form between our most memorable nights and the dishes that fuel us through them. Drinking food has become a point of pride for the places that serve them, partly because our associations feel so personal with them.

Nyama choma in Nairobi.
Nyama choma in Nairobi. Jacek Sopotnicki / Alamy Stock Photo

Q&A With Jimmy Lee

For Jimmy Ly, the chef-owner of Monsieur Vo in New York’s East Village, Vietnamese drinking-food culture feels especially personal. Born and raised in Queens, Ly grew up with one foot culturally in New York and one in Vietnam.

His menu at Monsieur Vo is an homage to ăn nhậu, or Vietnamese gastropub culture, as well as the kind of flavor-charged fare his dad used to serve at dinner parties in their home when the top-shelf cognac came out. I spoke with Ly about trying to stave off hangovers, being the life of the party, and craving com chay. Below is our conversation, which has been edited for length and clarity.

Chef Jimmy Ly at Monsieur Vo.
Chef Jimmy Ly at Monsieur Vo. Photo courtesy of Andrew Bui

How would you characterize Vietnamese drinking foods?
Every culture has its drinking foods. I think in Vietnamese culture, it leans more towards the pungent flavors—more anchovies, more fermented fish. My dad would start off [his parties] with a lot of fried dishes. There were shrimp fritters, which are great for absorbing alcohol.

Fermentation is always a thing in Vietnamese drinking culture. So in dishes like our salads, it gets really wild. My dad made one salad with mango, chile, and little fermented soft-shell crabs. It was pungent and salty and sweet all at the same time.

You’ve said that your dad was a big inspiration when he came to Monsieur Vo. How did he factor into your menu development?
For months, I leaned really heavily on my upbringing and my experience. I had a lot of talks with my dad and

Read More

What Is “Pilk” and Why the Strange Beverage Has Gone Viral on TikTok

  • “Pilk” has been a fascination online for years, and is popular among South Asian communities.
  • The drink went viral on TikTok this week after Lindsay Lohan drank it in a Pepsi ad.
  • Soon, the milky, carbonated beverage was everywhere on TikTok.

Some people will try anything for viral fame — including Pilk.

The drink, which is sometimes referred to as “dirty soda,” has been an internet fascination for years, but became a TikTok trend in the last week following a Pepsi advertisement where Lindsay Lohan drank the half-Pepsi, half-milk mixture. Multiple hashtags for the drink, which has met with both enthusiasm and enthusiasm, have garnered a cumulative 40 million views on the platform.

Many of the videos consist of creators pouring Pepsi into a glass of milk and then sharing their reactions. Some of the clips begin by stitching a cut from the “Pilk and Cookies” Pepsi advertisement, in which Lohan sits in front of a Christmas tree sipping a glass of the drink.

A lot of the most popular videos claim the drink tastes good. The influencer Brooke Barry has made multiple videos showing her creating and drinking Pilk that have garnered millions of views.

“If Lindsay Lohan drinks it, I drink,” Barry said in the first video.

The trend has gone beyond English-language creators and found popularity in Spanish- and French-speaking circles on the platform, too.

There are also some creators who scored the drink after tasting it. One especially apprehensive user said the drink was not for him. Another creator made two versions of the trend — one with regular Pepsi and one with diet Pepsi — but said it was a disgusting drink either way.

“If I was forced to swallow this, I could,” the creator, who goes by the name “Mr. Teddy Bear,” said in the video. “I’m not going to finish either one of these.”

The advertisement — and the initial reaction from creators trying the drink for the first time — has received some backlash online because a version of the drink was already popular in South Asian communities. Commonly known as “doodh soda” the drink mixes various sodas with milk and is widespread in India and Pakistan, according to Bon Apétit.

Videos and posts featuring internet users drinking “Pilk” date back years. There have been several variations of the trend online, including creators making “pilk cheese” or using other sodas like Fanta instead. The beverage had a mini-moment on Reddit during early 2020 after a user said it was a delicious drink on the “Unpopular Opinions” subreddit and earned over 16,000 upvotes.

“A lot of people looked at me like I’m some psychopath,” the user wrote, “but once they tried it out of curiosity, they liked it as well.”

“Pilk” is the latest in a long line of bizarre food and drink trends on TikTok, which has seen everything from Cheetos topped with ranch dressing to frozen corn syrup gain traction.

Read More