What is pilk? Pepsi and Lindsay Lohan want you to drink soda mixed with milk this holiday season

‘Tis the season to mix milk into your soda. According to Pepsi, however.

Pepsi launched a Thursday campaign encouraging customers to try the combination and use the hashtag #PilkandCookies (as in Pepsi plus milk) to showcase their Santa-friendly concoctions. Those who participate in the online challenge running through Christmas Day will have the chance to win cash, CNN reported.

“Combining Pepsi and milk has long been a secret hack among Pepsi fans,” said Todd Kaplan, Pepsi’s chief marketing officer, in a statement about the campaign.

Pepsi is now publicizing the mix as its spin on “dirty soda,” a popular TikTok trend that combines soda with syrup and cream. Companies like PepsiCo pay attention to what’s happening on TikTok, and often look for ways to get in on trends as a way to stay relevant to young consumers.

“With the rise of the ‘dirty soda’ trend on TikTok and throughout the country, we thought Pilk and Cookies would be a great way to unapologetically celebrate the holidays,” said Kaplan.

To make the campaign even trendier, Pepsi tapped Lindsay Lohan, star of the Netflix Christmas movie “Falling for Christmas,” to promote the combination.

Pepsi is recommending a number of recipes for those who want to go beyond just Pepsi and milk, perhaps hoping to launch their own viral combination.

A handful of those recipes include the Naughty & Ice, which is Pepsi with one cup of whole milk, one tablespoon of heavy cream and one tablespoon of vanilla cream, plus Pepsi; the Cherry on Top combines Pepsi Wild Cherry with half a cup of 2% milk, two tablespoons of heavy cream and two tablespoons of caramel creamer; and the Snow Fl(oat) is Pepsi Zero Sugar and half a cup of oat milk with four tablespoons of caramel creamer.

TikTok trends

The soda cocktails are relatively new to TikTok – but they have been popular for years in Utah, which has a high concentration of Mormons, some of whom abstain from alcohol and hot beverages.

TikTok discovered the drink after Gen-Z pop star Olivia Rodrigo posted a photo of herself holding a Swig cup in December last year, sending fans in search of answers about the Utah-based chain. Swig, which calls itself “home of the original dirty soda,” has been around since 2010 and serves a wide array of the carbonated mash-ups.

The trend quickly took off, Eater reported in April, saying “TikTok is now repeated with more than 700,000 mentions of the #dirtysoda hashtag, most of which accompany videos of creators showing viewers how to make their own dirty sodas at home.”

Viral food sensations have inspired companies to capitalize on trends, sometimes even creating new products based on what they see.

In September 2020, for example, Dunkin’ partnered with TikTok star Charli D’Amelio on a limited-time drink called The Charli – cold brew with whole milk and three pumps of caramel swirl – inspired by D’Amelio’s favorite order. On launch day, Dunkin’ hit a record for daily active app users. And last year, Starbucks experimented with selling the TikTok-popular Iced Matcha Latte with Chai on social platforms.

Kraft Heinz this year launched Dip & Crunch, a burger dipping sauce packaged with “salty potato crunchers.” The idea is for people to dip a burger or sandwich into the sauce, then into the crunchers, and then take a bite – something that had apparently been trending on TikTok with some loving the trend and others questioning it.

“For us to hear that debate online, then bring it to life, is an example of how we’re listening,” Sanjiv Gajiwala, then Kraft Heinz North America’s chief growth officer, told Fast Company in April. Now, you can find videos of TikTok influencers testing out the product in ads, and others reviewing it for their followers.

(The-CNN-Wire & 2022 Cable News Network, Inc., a Time Warner Company. All rights reserved.)

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How a chef cooks the deer he hunts, from pot roast sliders to venison koobideh [Q&A, recipes] | Food

With experience in fine dining kitchens as well as kitchens like the family-owned Greenfield Restaurant in Lancaster, the executive chef of events at TFB Catering in Lititz has made cooking his life.

However, Rafe Hottenstein also loves the outdoors. In the corner of his work kitchen in Lititz, you can usually find his camo Crocs and a First Lite camo “Bear Grease” ball cap. As a new father, he prioritizes time with his young family. But he still carves out time to pursue pheasants, wild turkey and, of course, deer.

So, what does a trained chef like Hottenstein, who makes inspired dishes for work, make when he’s not working? Turns out he cooks dishes just as elevated at home, too. If you’ve got the desire to step up your venison game for the dinner table, here is how Hottenstein prepares deer from his hunts, including a few of his favorite recipes — and what keeps him going back for seconds.

Want to learn more about preparing veison? See our guide to different types of cuts here.

What do you like about wild venison as an ingredient?

It’s obviously fun to hunt, be outdoors and enjoy nature, but I especially like killing and processing my own deer. I like to provide for my family and have readily available meat throughout the year. When you cook venison or game meat that you killed yourself, you have a story to tell every time you eat meat that makes a meal 100 times tastier.

Venison dishes also give a “wow” factor, meaning it takes a humble meatball, meatloaf or burger and puts a fun twist or spin on it. It turns spaghetti into a delicious hearty venison Bolognese or meat burger turns into venison smash burgers.

It’s also incredibly versatile. The entire deer can be used from neck to ribs to shanks and heart. You can make sausage that you can eat for breakfast, tacos that you can eat for lunch with venison bologna sandwiches or a hearty stew that you can have for dinner.







Rafe Hottenstein

Rafe Hottenstein.




What is your favorite venison dish to prepare?

The koobideh, or “meat on a skewer,” is a tough one to beat. It’s so much fun to make, and magic always happens when you put meat on a stick. Another one that is a family favorite is venison smash burgers. Another dish that I can think of is our friend Tony made a braised venison neck at archery camp a few weeks back that was unreal. The neck meat isn’t just for grinding — it’s definitely a great braising cut. Never underestimate the power of braised venison over top of good mashed potatoes. Also, don’t leave the heart in the gut pile. Respect the animal, take it home, grill it and make tacos.

What advice would you give home cooks working with venison?

Do what you know and don’t be afraid. If you like roasting vegetables, roast them and serve with venison steaks. If you like making pizzas, turn the grind into venison meatballs and put them on a pizza. Use your favorite barbecue seasoning, use your grill, use your oven, use your cast iron. If you hunted it and killed it, it will taste delicious.

MISSISSIPPI POT ROAST

By Rafe Hottenstein.

Cut of meat used: shoulders, shank or neck.

Ingredients:

  • 1/2 lb butter
  • 4 to 5 lbs shoulder roast
  • 1 pack dry beef au jus mix
  • 1 pack of dry ranch mix
  • 1 small jar pepperoncini

Directions:

My mouth is watering just thinking about the flavor of this recipe. Over some delicious mashed potatoes, this is a great one-pot meal, or, my personal favorite, you can make these into sliders with some potato buns and pepper jack cheese.

The recipe and technique is simple: Add all the ingredients into your slow cooker and let it cook until it’s tender and enjoy. You can shred the meat as finely as you’d like or leave it in large chunks. If you want to go the extra mile before cooking, you can season the meat with your favorite barbecue spice, sear it on the stove and get some nice color, then put it in the pot with the rest of the ingredients.

SOUS VIDE AND GRILLED BACK STRAPS

By Rafe Hottenstein.

Cut of meat used: loin (back straps), or tenderloin or steaks.

Directions:

This technique uses a “sous vide machine” or a “circulator,” which sounds fancy. They are both the same thing — nothing more than a wand that sits in water and regulates the temperature of the water as it moves the water around, thus the “circulator”.

I like to season the meat with salt and pepper and place the loins into a bag with some fresh herbs. Thyme, rosemary, oregano — anything that grows in the

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The One Beverage You Should Be Drinking Daily For A Healthier Body Over 40

There are so many factors that play into our overall health, from the food we eat to the way we move our bodies and even to our stress levels. Keeping up with healthy habits that can keep everything running in a tip-top shape is especially important as we age and our bodies change over time. Luckily, there are tons of ways you can help your body thrive on a daily basis, including regularly drinking one beverage health experts swear by: tea!

To learn more about how tea can help you stay healthy over 40, we spoke to registered nutritionist Lisa Richards, creator of The Candida Diet. She told us all about the incredible benefits of this ancient drink, from gut health to healthier cholesterol levels. Find all of her insights below!

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woman drinking mug of tea wearing headphones

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Tea

When it comes to healthy beverages, Richards says it doesn’t get much better than antioxidant-rich teas. These drinks have been “used for centuries for their benefits and medicinal purposes,” and they’re still a fantastic addition to any diet for so many reasons. Plus, with so many options out there—from black to green to endless herbal varieties—you’re sure to find the type you love. Richards tells us that black tea, in particular, is one great place to start if you’re looking to reap some of the best health benefits out there.

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Health benefits of black tea

While many people know all about the anti-aging, metabolism-boosting benefits of green tea, Richards points out that black tea is another fantastic option that doesn’t get quite as much attention. “The plant compounds found in black tea have high antioxidant properties which help fight free radical damage which is known to lead to inflammation,” she tells us.

Lower cholesterol

One of the biggest benefits of black tea is the fact that it can help regulate cholesterol levels. When you drink this beverage on a regular basis, Richards says that “you will have lower bad cholesterol as studies have shown those who drink a significant amount of black tea daily have lower LDL cholesterol levels.” While we’re still not sure how, exactly black tea helps in this area, “most researchers believe antioxidants are connected.” nice!

woman holding mug of tea

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Gut health and digestion

Another major plus side to drinking black tea on a regular basis is the fact that it can do wonders for your digestive health. “You will have better gut health and digestion because the polyphenols in black tea feed the good bacteria in the gut,” Richards explains. And when your gut is thriving, your whole body thrives. Polyphenols offer a wealth of other benefits too, including protection from certain diseases. “These compounds inhibit the growth of Salmonella in the gut making you less susceptible to this illness,” Richards says. Who knew?!

The bottom line

Of course, at the end of the day, staying healthy as you age is about implementing a range of healthy habits, including making sure to add nutritious foods to your plate every day and finding time to exercise whenever possible. However, while drinking isn’t exactly a magical remedy, it’s definitely one small thing you can do to add a bit of extra health to your day.

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Experts Say This Is The Best Hot Tea To Drink Every Morning For A Flatter Belly

Dietitians Agree: These 6 Weight Loss Tips Should Be Followed For Life

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